Facebook Setup & Social Marketing Strategy

Launched in 2004, Facebook now has over 1.1 billion users. A global phenomenon which has penetrated households around the world, Facebook is still growing at an alarming rate.

With 50% of Facebook users logging on to their accounts on a daily basis and spending an average of 20 minutes surfing, the platforms importance to the business sector has never been greater – illustrated by over 50 million Business ‘Pages’.

Whilst many of our Clients are already familiar with Facebook and navigation around the ‘settings’ function through their own personal profiles, Business ‘Pages’, where you ‘Like’ rather than ‘Friend’ request, entail slightly more information to set-up the profile fully.

As part of the social media marketing strategy we will determine the value of creating a business page for the Client; this critical decision hinges upon the Client’s target audience. Ideally suited for the business to consumer (B2C) market, business pages are generally less successful in engagement and interaction for business to business (B2B) audiences.

Good social media marketing companies should demonstrate their prowess and expertise in assisting with choices which will deliver your marketing and customer engagement objectives – well that’s the way we do it at Lily Jones and our Clients seem to love it.

Social Media Marketing Strategy

Our Facebook social media marketing services cover both the initial account set-up and then the on-going management.

Account set-up

Our typical work includes setting-up the following:

  • Permissions
  • Page Administrators
  • Profile picture
  • Cover Image
  • Contact details including website and map
  • Opening hours
  • Short and detailed descriptions about the business
  • Notification settings
  • Explaining Facebook Insights

On-going management
Depending upon the level of social media service the Client requires we offer two package types:

Scheduling Facebook posts
Working predominantly with Facebook Business Pages, posts are scheduled on a chosen date and at a certain time. When the scheduled time arrives, the posts are published automatically.
There is no interaction with friends or likers who reply to the posts at the time.

Facebook Promotional campaigns
Working from the agreed brief, Lily Jones runs promotional campaigns on behalf of its Clients on Facebook. Posts with key targeted messages, designed to promote an offer, raise awareness of the company / brand, or drive the number of ‘Likes’

The promotional messages are typically designed in-house by Lily Jones or supplied to the size specification by the Client.

Social Media Marketing Companies

For a social media marketing company you can trust to deliver, contact Lily Jones to see how we can boost your social media presence and deliver a fantastic ROI.